SERVICES & SOLUTIONS

One piece.
Your team.
The whole process.

VA market support shaped around what you need—and how you want to work.

A single marketing piece. A stronger CRM. A targeted campaign. Or the people and coordination to connect it all.

YOUR GOALS. YOUR RESOURCES. YOUR LEVEL OF SUPPORT.Find your starting point

A RELATIONSHIP BUILT AROUND YOU

Choose where we step in.

We start with your goals, the people and resources you already have, and the work you want help getting done. Together, we define the responsibilities and deliverables.

WHAT THAT COULD LOOK LIKE

A VA-focused product sheet.

You have a product and need a piece that speaks to a VA audience. We recommend the content, help create it or create it for you, and agree together on who handles production and distribution.

These are starting points. Your engagement can combine services and evolve as your needs change.

9 areas of support

01

Marketing & design

Flyers, presentations, VA-specific pieces, and collateral refreshes.

Help VA audiences understand your product, its intended use, and its relevance to their work. We recommend the collateral that fits your goals and audience, then agree with you on who will create it. Depending on the relationship, JhetVet can create the materials, assist your team, or coordinate the work with a provider selected together. We can also refresh existing pieces or adapt commercial content for VA and government audiences.

Support can include:

  • Design and layout for flyers, product sheets, brochures, and capability statements.
  • VA-specific messaging and product positioning.
  • Presentation development and updates for meetings, demonstrations, and education sessions.
  • Department-specific materials and workflow explainers.
  • Email copy, campaign graphics, and digital marketing materials.
  • Veteran education materials and product support content.
  • Brand and collateral refreshes, including website messaging and design consultation.
  • Coordination of content, design revisions, and materials prepared for print or digital distribution.

You may need one finished piece, help improving what you already have, or ongoing marketing support. The division of work follows your needs, existing resources, and our agreed relationship, with your team reviewing product information and approving materials before use.

02

Mailing & outreach

Target lists, print coordination, distribution, and connected follow-up.

Connect your materials with the people you want to reach and organize what happens after delivery.

Support can include:

  • Identifying target facilities, departments, and relevant contacts.
  • Organizing and preparing mailing lists.
  • Planning targeted collateral mailings and digital campaigns.
  • Planning printing, mailing, and distribution, with responsibilities agreed together.
  • Developing campaign messages and outreach schedules.
  • Connecting physical mailings with email and telephone follow-up.
  • Recording responses, scheduling next steps, and reporting campaign activity.

Together, we decide who handles design, printing, mailing, distribution, and follow-up. Responsibilities may sit with JhetVet, your team, or a provider selected together, depending on the relationship and the campaign. We can assist with individual steps or manage the agreed process.

03

CRM setup & management

HubSpot consulting, contact cleanup, pipelines, tasks, and reporting.

Build a practical system for managing VA accounts, relationships, opportunities, and follow-up. We offer HubSpot and CRM consulting as a standalone service or as part of broader sales support.

Support can include:

  • Reviewing your current CRM and identifying gaps.
  • Setting up account, facility, and contact records for your sales process.
  • Importing, organizing, and cleaning contact information.
  • Creating opportunity stages and pipelines.
  • Recording outreach, meeting notes, and next steps.
  • Assigning tasks and establishing follow-up routines.
  • Maintaining records and updating opportunity status.
  • Creating activity reports and pipeline views for management review.
  • Helping your team use the system consistently.

We can help set up the system, improve an existing setup, or provide ongoing management.

04

CRM & email campaigns

Audience groups, messages, sequences, response tracking, and next steps.

Use your CRM to organize targeted outreach and keep conversations moving.

Support can include:

  • Grouping contacts by facility, geography, department, role, or campaign purpose.
  • Developing email messages and follow-up sequences.
  • Setting up campaigns and tasks using the capabilities of your CRM.
  • Coordinating email activity with calls, mailings, and appointments.
  • Tracking responses and engagement.
  • Updating records and routing interested contacts to the right person.
  • Reviewing results and adjusting the next round of outreach.

We can prepare a campaign for your team to run, assist with selected steps, or manage the agreed campaign activity.

05

Inside sales & team support

Calls, appointment setting, field coordination, and pipeline reviews.

Add capacity for the daily work of developing relationships and following through on opportunities.

Support can include:

  • Targeted telephone and email outreach.
  • Appointment setting and meeting coordination.
  • Peer-to-peer discussion and clinician education coordination.
  • Meeting preparation and follow-up.
  • Support for field sales activity.
  • Coordination of employee, independent representative, or hybrid sales teams.
  • Sales recruiting and onboarding support.
  • Activity tracking, pipeline reviews, and reporting.

We can support your existing team, help build its processes, or manage defined sales activities on an ongoing basis.

06

Demonstrations & education

In-services, scheduling, materials, logistics, feedback, and follow-up.

Coordinate the practical details that help your product experts and VA audiences have a useful discussion.

Support can include:

  • Identifying appropriate participants and coordinating schedules.
  • Arranging product demonstrations and educational in-services.
  • Preparing presentations and supporting materials with your team.
  • Coordinating demonstration logistics and training resources.
  • Recording feedback and questions.
  • Organizing follow-up and tracking next steps.

Your team supplies the product expertise and technical or clinical information. We can help organize the session and carry the follow-up forward.

07

Market strategy & intelligence

Readiness, use cases, target facilities, competitors, and sales plans.

Develop a clearer view of where your product fits and how to approach the opportunity.

Support can include:

  • Reviewing your product, company readiness, resources, and goals.
  • Defining VA use cases and priority audiences.
  • Identifying target facilities, potential early adopters, and relevant stakeholders.
  • Reviewing competitors, positioning, and pricing considerations.
  • Developing sales plans with priorities, responsibilities, and milestones.
  • Planning progression from initial facilities to regional and broader opportunities.
  • Reviewing market feedback and refining the approach.

Strategy can be a focused project or part of ongoing execution support.

08

Procurement & channel development

Purchasing pathways, SDVOSB partnership, teaming, and channel planning.

Evaluate how market development and purchasing pathways can work together for your product.

Support can include:

  • Reviewing potential purchasing and contracting pathways.
  • Evaluating JhetVet's role as an SDVOSB channel partner.
  • Identifying potential OEM and teaming partners.
  • Reviewing GSA growth and BPA opportunities.
  • Assessing whether MSPV is an appropriate channel.
  • Coordinating pricing and channel planning with your team.
  • Supporting expansion planning as facility-level opportunities develop.

The approach follows the product, the opportunity, and the responsibilities agreed with your company.

09

Pilot coordination & leadership

Pilot discussions, training coordination, priorities, and operating cadence.

For companies needing broader coordination, JhetVet can help organize pilot development or provide ongoing leadership across sales, marketing, and channel activities.

Support can include:

  • Identifying potential pilot facilities and facilitating discussions.
  • Coordinating participants, training arrangements, feedback, and next steps.
  • Connecting pilot planning with the broader market strategy.
  • Establishing priorities across internal teams and outside partners.
  • Setting a regular operating and reporting cadence.
  • Reviewing progress, resolving coordination gaps, and adjusting the plan.

The level of involvement can range from a specific coordination assignment to an ongoing fractional leadership role.

FROM AN INDIVIDUAL TASK TO A CONNECTED EFFORT

The next step stays connected.

A flyer can be one project. It can also be the start of a coordinated campaign. We help connect the steps you want us to handle.

  1. 01

    Define

    The goal, audience,
    and useful message.

  2. 02

    Create

    The materials and
    campaign approach.

  3. 03

    Reach

    The contacts and
    facilities that fit.

  4. 04

    Follow through

    The conversation,
    CRM record, and next step.

Responsibilities can sit with JhetVet, your team, or a provider selected together. The division of work follows the relationship.

ONE PIECE OR THE WHOLE PROCESS

Tell us what you want
to get done.

We’ll work with you to define a practical starting point.

Discuss your needs