Build the VA Channel. Then Make It Work.
JhetVet is a VA market operator. We help medical device, healthcare technology, product, and service companies understand the market, build the right path, and execute—using the people, partners, sales discipline, and procurement strategy the mission requires.

FEDERAL CREDIBILITY
SBA-Certified Service-Disabled Veteran-Owned Small Business
START WITH YOUR SITUATION
Where Are You Right Now?
You do not need to arrive with the answer. Start with the situation you are facing, and we will help determine what has to happen next.
Understand the market, identify the right customers, assess readiness, and build a realistic first operating plan.
Diagnose what is not working across strategy, clinical demand, targeting, selling, procurement, and execution.
Evaluate the compliant options available now and build the stronger procurement path required for scale.
Add the outreach, CRM discipline, meetings, demonstrations, follow-up, field coordination, and pipeline management the mission needs.
Define the clinical use case, workflow fit, evidence, data path, regulatory posture, and procurement sequence.
Start with the outcome you need. We will help clarify the barriers, available lanes, operating requirements, and next move.
What are you trying to accomplish—and what is getting in the way?
DISCUSS YOUR SITUATION →HOW JHETVET OPERATES
We Start With the Outcome You Need.
JhetVet does not begin with a predetermined package or a preferred contract vehicle. We look at the product, the VA customer, the clinical environment, the barriers, the resources already available, and the growth objective.
The contract is part of the strategy. It is not the strategy.
We can guide your team, build alongside it, or operate as your scalable VA growth arm.
EXPERIENCE BEHIND JHETVET
Built On Experience. Designed For Execution.
Credibility at scale, current VA-market knowledge, and an operating cadence built to adjust as the mission changes.
Career results are associated with Chet McLendon’s work across 30+ years; they are not represented as JhetVet corporate revenue or past performance.
WHAT WE PUT BEHIND THE MISSION
Capabilities Built Around the Mission.
Your situation determines the strategy. These are the operating capabilities JhetVet can deploy—individually or together—to move the mission forward.
Market understanding, customer identification, readiness, competitive context, prioritization, and a practical VA operating plan.
Clinical use cases, service-line targeting, evidence framing, champion development, workflow fit, veteran adoption, and internal pull-through.
Targeting, outreach, meetings, demonstrations, follow-up, field coordination, training, messaging, and disciplined pipeline execution.
Buying-lane evaluation, FSS, GSA, MSPV, ECAT, BPA, IDIQ, teaming, partner vehicles, pricing, compliance, and sequencing.
CRM structure, reporting, pipeline discipline, operating cadence, roles, processes, and the infrastructure required to keep execution moving.
Partner strategy, distributor alignment, complementary capabilities, contract access, field support, and accountable coordination across the channel.
Add the sales, clinical, contracting, marketing, field, and administrative capacity the mission needs—when the market justifies it.
THE SCALE OF THE OPPORTUNITY
Why the VA Belongs in Your Growth Strategy
The Veterans Health Administration is the nation’s largest integrated healthcare system—a national market for medical devices, healthcare technology, products, and services.
The opportunity is significant. Navigating it requires the right strategy, positioning, relationships, and execution.
A NATIONAL HEALTHCARE MARKET
The VA Is Not One Place. It Is a Nationwide System.
Today’s VA structure comprises five VISNs. Explore official VA medical-center locations across the country, then zoom, move the map, or search by facility, city, or state.
Facility points use the U.S. Department of Veterans Affairs facility listing. Locations and operating status may change.
WEARABLES AND EMERGING HEALTH
Technology Only Matters When It Becomes Useful Care.
JhetVet helps wearable, digital health, remote-care, and patient-generated-data companies connect veteran need, clinical workflow, evidence, abilities, budget, data pathways, and VA procurement.
Signal Before Symptom™
Explore how continuous signals can identify meaningful change before a veteran recognizes or reports a symptom.
READ MORE ON LINKEDIN →VETERAN EDUCATIONAssess Your Six™
Help veterans understand their own health signals, risks, and questions without turning education into a product pitch.
READ MORE ON LINKEDIN →CLINICAL BRIDGEWrist To Clinician™
Turn wearable data into a useful, focused conversation that respects clinician time and supports better decisions.
READ MORE ON LINKEDIN →Device-independent. Evidence-aware. Built around veteran care.
DISCUSS AN EMERGING HEALTH OPPORTUNITY →VETERAN HEALTHCARE MISSION
The Work Has to Matter at the Point of Care.
Market access is not the finish line. Products and technology must fit VA workflows, support clinicians, and create meaningful value for veterans. JhetVet works to connect the commercial path to the healthcare outcome.
“If you keep doing what you are doing, you will keep getting what you are getting.”
— Chet J. McLendon

